CXBOX: Cinematic Automation & Decentralized Hardware.

In professional studios, coordinating large crews to manually operate cameras, lights, and gimbals leads to a high probability of human error and grueling rehearsals. I conceptualized and architected CXBOX—a central 'brain' that orchestrates all these devices automatically via pre-programmed motion profiles, maximizing workforce reduction and eliminating human error.

• The Brain (Firmware Logic): Operating as a system architect, I designed the core logic and directed AI to build a custom C++ ESP32 core that transforms CXBOX into a master conductor. It orchestrates gimbals, focus motors, and lighting with zero-latency precision. Every movement can be saved and perfectly played back across multiple takes.
• The Business Model (SaaS for Hardware): Rather than manufacturing expensive physical units, I flipped the script. Clients source cheap, local DIY modules; I provide the assembly documentation and monetize the "Soul" (the Firmware License) via the CXBOX Web Lab.
• Web-Serial Integration: Clients simply plug their assembled DIY devices into a PC, and the browser automatically diagnoses, flashes the firmware, and licenses the hardware instantly—no third-party software installation required.
• Parallel Roadmap (The Maker Ecosystem): Parallel to the specialized cinema B2B business, my long-term roadmap focuses on nurturing a global DIY community. The CXBOX Web Lab is evolving into a decentralized "Firmware Marketplace" where developers can publish and monetize their own code. By empowering the community, we are creating a new economy where users can instantly discover and flash practical, life-enhancing firmware into their cheap local hardware.
• Deployment & Automation: Project repository is ready. Upon testing completion, the system operates almost entirely autonomously, eliminating dependency on manual human labor.

Status

Field-Tested & Ready

Timeline

6 Months (Self-Funded)

Role

100% Solo Creator

┌──────────────────────────────────────┐
│        CXBOX MASTER (ESP32-S3)       │
│  ┌──────────┐ ┌────────┐ ┌────────┐  │
│  │ Xbox BLE │ │ Engine │ │ ESP-NOW│  │
│  └────┬─────┘ └────┬───┘ └────┬───┘  │
└───────┼────────────┼──────────┼──────┘
        ▼            ▼          ▼
┌──────────────┐     ┌──────────────┐
│ GIMBAL UNIT  │     │ CAMERA UNIT  │
│ (HC_GIMBAL)  │     │  (HC_CAM)    │
└──────────────┘     └──────────────┘
                                    

Interactive Video - Playable Development

Section: Concept art - video creative, UX, Technical Development.

Spotify aims to create an engaging, interactive video ad campaign. Users will select on-screen options based on their musical taste, resulting in a random track played specifically to match their preferences.

KEY RESULTS

Digital interaction

over ~220%/ target

Download

147% over target

Savills 30th Anniversary - Market Review

With a corporate giant like Savills, leaving the "artist ego" at the door is the smart choice. There is no room for freestyling. Becoming part of their machinery is the way to go.

This project wasn't about chasing a "WOW" from the crowd with fancy decorations. It was about delivering a minimalist, results-driven attendee experience. I decoded the C-level’s vision from day one, translating heavy corporate legacy into a sharp visual system and a highly viable execution plan. The real win was operational discipline - delivering exactly what the business needed.

From this, my rule for high-level business events (30%+ C-level guests) is simple:

Drop the costly gimmicks and superficial glitz. I only need ONE strong visual focal point. Maximize the space for networking, keep presentations clean, and focus on a refined culinary experience.

Why? Because true luxury doesn't come from stage props. It emanates from the tailored suits, the prestige of the venue, the substance of the content, and impeccable hospitality.

Audience

C-Suite Executives, Major Corporations

Redefining Fintech Visual Language.

This project is a strategic collaboration between Trusting Social AI and TPBank.

Below is my comprehensive logo development process, encompassing a unified design language system - from brand identity to marketing visuals and brand voice (visual communication) - ensuring consistency across Brand, UI/UX, and Animation.

CONCEPT: THE "E" EVOLUTION

The "e" symbol is the core identity, meticulously crafted on a precision geometric grid to ensure perfect balance and scalability.

Originating from a primitive concept of three distinct dots, the animation intuitively visualizes their convergence into the 'E' form. This efficient blend of shape and motion is designed for future scalability, allowing for lightweight conversion into code-based formats like JSON (Lottie) for seamless web-app integration.

COLOR STRATEGY

Following the 60-30-10 rule, the palette uses a deep Navy and Light Blue foundation. Secondary tones are integrated to provide visual depth, akin to the layers of a fine art painting.

Brand VISUAL & VERBAL DIRECTION

Brand shape consistency creates an unmistakable presence, ensuring distinctiveness in a crowded market. However, the visual concept is more than just aesthetics; it is a strict minimalist philosophy, derived directly from the logo’s geometry to dictate a unified brand language.

Personal tech objects serve as the visual anchor, but they also define our Copywriting Tone. We speak the language of "digital natives" - those seeking pragmatic installment solutions. Our voice is as sleek, functional, and direct as the devices they hold.

I enforced a modern, authentic creative direction to reject the sterile artificiality of traditional banking. Staged, emotionless stock imagery and robotic corporate jargon are the antitheses of the brand I created. We don't just "show" differently; we "speak" differently - humanizing finance through the intersection of cutting-edge technology and real-life relatability.

Interact with Ads to choose your own dating ending with Tinder.

OVERVIEW

One of the Playable Ads I have developed (At Shuttlerock). Personally led and hands-on executed as Art Director.

ROLE

• Art Director - creative leadership and quality supervision.
• Hands-on execution - interaction logic and visual polish.

OBJECTIVE

Deliver a fresh and exciting interactive experience to boost brand awareness, produced with rigor to elevate credibility and build widespread user trust.

INTERACTION FLOW

• Follow on-screen guidance to make decisions.
• Conclude your own story based on choices.

Tip: Try interacting in the left column on desktop or below on mobile.

Marketing Campaign (Singapore)

Project executed at Filament Agency Singapore

Brief: Customers earn free KrisFlyer miles based on their electricity consumption (kW used).

The Challenge: Developing a visual concept that effectively bridges the gap between two unrelated ideas: electricity usage and free travel miles.

My Key Visual Solution: I proposed a concept integrating:

• Electrical appliances.
• Flight and travel imagery.
• Target Persona: Young, dynamic, modern, and high-income individuals.
• Execution: The combination required animation to create a seamless flow between these elements.

Results:

My Role & Responsibilities:

• Developed the handcrafted concept, transitioning from static Key Visual (KV) design to full Animation.
• Supervised design quality and provided creative direction to the design team.
• Managed revisions and adaptation for various assets including print materials and microsite design.

• Pitch Win: The client was delighted with the proposed direction, securing the project.
• Cost Efficiency: The production approach was optimized and feasible, saving costs for the client.
• Performance: Achieved 500 signups in just 2 weeks, with digital engagement rates exceeding expectations by 200%.

Performance-Driven Motion Graphics

A curated vault of high-converting motion assets engineered for global campaigns across Tech, Fintech, FMCG, and Entertainment. My leadership is built on a brutal foundation of Fine Arts and hands-on technical mastery. I don’t just direct pipelines - I understand the mechanics of every keyframe.

Through years of directing campaigns, I've built a strict framework: Video motion must be treated exactly like a musical rhythm. It’s not about random effects. It’s about strategically layering 5 levels of motion to completely eliminate dead air and maintain relentless visual momentum.

Theory is nothing without execution. Watch my actual videos below to see this zero-static-space framework in action.